Every new copywriter starts with a "lightweight" portfolio, but there are ways to build it quickly.

My own method was to write free for an organization in return for samples. In my case I wrote the press releases and monthly newsletter for the (now defunct) Oregon Direct Marketing Association.

This not only gave me samples for my portfolio, but it got my name in front of the membership and led to my first actual jobs for Norm Thompson (a local cataloger), Stash Tea, a bank, a landscaper, and other small and mid-size businesses. I also wound up on the Board as Publicity Chairman, which led to business relationships I still earn from these many years later.

Writing for "spec" assignments is another way to build a solid portfolio.  Select a potential client you would love to work for and approach them with the proposal that you'll write a package for free, and if the client likes it well enough to mail it, then you'll get paid.

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Freelancers can provide many benefits to their clients, only if they know how to freelance well.

For both established or a new business; using freelance talent is valuable, cost-effective resource in many circumstances such as..

1. When client is faced with situation that would benefit from an outsider's perspective.

2. When client's vision is fuzzy as to what needs to be done and in what order of priority.

3. When client's needs are seasonal or they need help with a one-time project.

4. When client's talents can be more effectively used in other parts of the business.

5. When client needs expertise needed to grow quickly without diverting scarce resources from daily tasks.

Understand the perspective of the client to provide these advantages, and you are sure to establish your freelance career successfully. Follow the four steps given below about how to freelance well from start to finish and you should have a happy client and a check in your hands.

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